Every percentage matters

Prósent (e. Percentage) offers comprehensive services in the field of market research.
Our role is to help institutions and companies to gain better insight into people’s attitudes and experiences via survey panels, customer satisfaction surveys and employee satisfaction surveys.

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About Prósent

We have extensive knowledge and experience in the field of market research in Iceland. We offer quantitative and qualitative research methods.

  • Survey panels
  • Corporate panels
  • Brand tracking studies
  • Concept testing
  • Consumer behaviour
  • Customer surveys
  • Focus groups
  • In-depth interviews
  • Mystery shopping
  • Employee satisfaction surveys

Prósent, formerly known as Zenter research, was established in 2015.

Personal data protection

Prósent operates in accordance with ESOMAR’s strict code of ethics, which is set by the International Association of Market Research Companies and is specifically compiled in accordance with the Act on Personal Data Protection and Handling of Personal Data. Prósent never provides personally identifiable information.

Privacy policy

Survey panel

Our survey panel reflects the demographic composition of the Icelandic nation. Participants are selected randomly from the National Registry.
As an Icelandic resident, you might be asked to participate in a survey via phone or email.

Our customers

Contact us

Please feel free to contact us if you need further information.