Every percentage matters
Prósent (e. Percentage) offers comprehensive services in the field of market research.
Our role is to help institutions and companies to gain better insight into people’s attitudes and experiences via survey panels, customer satisfaction surveys and employee satisfaction surveys.
About Prósent
We have extensive knowledge and experience in the field of market research in Iceland. We offer quantitative and qualitative research methods.
- Survey panels
- Corporate panels
- Brand tracking studies
- Concept testing
- Consumer behaviour
- Customer surveys
- Focus groups
- In-depth interviews
- Mystery shopping
- Employee satisfaction surveys
Prósent, formerly known as Zenter research, was established in 2015.
Personal data protection
Prósent operates in accordance with ESOMAR’s strict code of ethics, which is set by the International Association of Market Research Companies and is specifically compiled in accordance with the Act on Personal Data Protection and Handling of Personal Data. Prósent never provides personally identifiable information.
Privacy policy
Survey panel
Our survey panel is designed to represent the demographic composition of the Icelandic population. Participants are randomly selected from the National Registry to ensure a diverse and accurate sample. As a resident of Iceland, you may be invited to participate in a survey, either by phone or email.
